A trip to the quaint town of Margaret River in Australia in 2011 piqued the curiosity of Jahan Peston Jamas when he saw happy faces all around him. He distinctly recalls how the prosperousness exuded from every nook and corner in this little town. “It was particularly differentiated from the rest. I was curious to understand what the catalyst was. So it turned out that one was grapes and the other was Hemp seed which was used for oil, medicinal purposes and a variety of other uses.