Nielsen, Headset partner to study U.S. cannabis market

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(Reuters) – Consumer research services provider Nielsen Holdings Plc said on Wednesday it had teamed up with cannabis analytics company Headset, to help packaged goods companies understand the U.S. cannabis market. The U.S.-specific strategic alliance builds on Nielsen’s recent acquisition of Cannabiz Consumer Group, a firm which focuses on studying the impact of marijuana legalization on consumer spending and shopping trends. Nielsen and Headset plan to release a report on the U.S.

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