Snoop Dogg’s weed media company launches new ad agency with ex-Vice execs

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Gram x Gram is a cannabis-specific ad and branding agency aiming to both build weed brands and help mainstream marketers tap into the cannabis market.

A decade ago, Vice was getting so many requests from brands on how to more effectively market to the media company’s young audience that it officially launched its own creative agency called Virtue. CEO Shane Smith said at the time , “Our whole modus operandi was not to bullshit.

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