A Change of Perspective: Consumers Focus on Health, Not Weight

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Vitafood Europe 2019 focused on bringing the industry together to discuss key challenges such as sustainable sourcing, and wider trends including free-from, plant-based ingredients, and hemp extracts and CBD; it was also a place for launching and presenting interesting ingredients for the bakery industry.

Taking place at the Palexpo, in Geneva, Switzerland, Vitafoods 2019 welcomed 22,000 visitors and hosted over 1,200 leading global suppliers active in ingredients and raw materials; dietary supplements; contract manufacturing and private label; and services and equipment, exhibiting thousands of quality ingredients and products.

Asking the Consumer

At the trade fair, Royal DSM unveiled the findings of two studies that interviewed a combined total of over 25,000 consumers worldwide.

The DSM Global Health Concerns study 2019, a follow-up of the company’s 2017 study, gathered interviews from 17,000+ consumers across 23 countries and was conducted to identify current health concerns. Data from this year’s survey shows that energy levels/tiredness is among the biggest issues worrying people around the world. It replaced weight as the number one health concern for consumers in EMEA (67%), compared to DSM’s previous study, and was followed by protection against disease later

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