In the world of exchange-traded funds (ETFs), first-mover advantage is significant. The SPDR S&P 500 ETF (NYSEARCA:SPY) was the first ETF to list in the U.S. and today SPY remains the world’s largest ETF.
First-mover advantage is even more important for ETFs operating in more focused, nuanced market niches. For examples, it has paid to be the first technology or healthcare sector ETF. Going even further, thematic ETFs that ultimately find success are usually among the first to occupy a particular investment niche.
The ETFMG Alternative Harvest ETF (NYSEARCA:MJ) was the first marijuana ETF to list in the U.S. and its $1.21 billion in assets under management prove it is good to be first. These days, MJ is largely known as the first marijuana available to U.S. investors and one of