Why Big Tobacco and Big Vape love comparing nicotine to caffeine

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It feels intuitive to compare caffeine and nicotine, two drugs made by plants that can produce a bit of a buzz. But intuition isn’t the only thing at the root of that association: a concerted public relations effort by Big Tobacco has helped make it stick. Industry documents , court testimony , and advertisements all show that the tobacco industry has been working for decades to equate nicotine with innocuous vices like coffee, tea, or gummy bears .

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