This year, April 20th feels different. Marijuana enthusiasts have long celebrated 4/20 , but now that businesses are seeing profit potential, they are getting involved, too , with things like $4.20 Lyft credits and CBD-infused Carl’s Jr. hamburgers. Marijuana is a big business, even if it’s not legal everywhere yet. So what’s the current state of marijuana legalization? In a nutshell, things look promising. From a public opinion standpoint, marijuana legalization has become very popular .