2019 Cannabis Industry Report: Are Retailers Ready for Legal Cannabis?…Because Consumers Are

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TrendSource’s 2019 Cannabis Industry Report outlines cannabis’s emerging intersections with retail and manufacturing, offering insight into what kinds of products consumers want to see.

As cannabis users prepare to celebrate another 4-20, TrendSource is releasing its first ever Cannabis Industry Report. The study—which considers consumers’ perceptions of, attitudes about, and experiences within the nascent legal cannabis industry—outlines cannabis’s emerging intersections with retail and manufacturing, offering insight into what kinds of products consumers want to see.

Indeed, as TrendSource’s Director of Client Services, Sarah Rowlett, observed, “People are thinking short-term, looking at the rise of dispensaries and other cannabis-specific businesses, but we will soon see cannabis intersect with established retail, manufacturing, and food service businesses. That’s the future we need to prepare for.”

The report also considers the future expansion of the cannabis market, noting that legalization is increasingly a non-issue with over 60% of respondents favoring recreational

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