Unless you’ve been living under a rock for the past couple of years, you’ve probably been hearing about the marijuana industry almost nonstop — and there’s a good reason for that. It’s not often that we see an industry blossom from a few billion dollars a year in global sales to perhaps up to $75 billion in annual sales over a 15-year period. This is the type of growth that comes around once in a generation, and investors don’t want to miss out.
Naturally, most of the focus on the pot industry is with the direct players. In other words, marijuana growers, cannabis distributors, and vertically integrated dispensary operators have been garnering most of Wall Street’s and investors’ attention.