Once upon a time, US cannabis culture—and the industry supporting it—was decidedly anti-corporate, the realm of outlaws. That was because most uses of cannabis were, in fact, outlawed. Today, as legalization spreads, the cannabis industry is attracting attention from deep-pocketed financiers and big corporations. And when it comes to big money flowing into the industry, 2018 was the year the dam broke. In 2018, US venture capital investment in cannabis companies topped $900 million.