The Easiest Mass-Market Entry Point for CBD May Be Topical Creams

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Over the last six months in the cannabis industry, topicals have emerged as a mass market method to ease CBD and other cannabinoids to consumers. CVS Pharmacy CVS [NYE] – $56.04 recently announced it would be selling CBD products in eight states as an alternative source of pain relief.

“We are carrying hemp-derived CBD products in select states to help meet consumer demand for alternative care options,” said CVS Health Spokesperson, Mike DeAngelis.

And, while CBD or cannabidiol has become a common name to consumers – with female celebrities even rubbing it on their feet to walk in heels at the Academy Awards – it is just one compound within the hemp plant. Cannabigerol (CBG) is by most accounts considered a minor cannabinoid as it is not present in all strains, but early testing on this non-psychoactive chemical

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