Hemp entrepreneurs hear the benefits — and challenges — of booming industry at Colorado expo

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he head of an international natural products association told a crowded room of hemp entrepreneurs Friday that their industry is forecast to generate as much as $45 billion by 2024 — but big questions and regulatory hurdles loom.

Loren Israelsen, president of the United Natural Products Alliance, told people at the sixth annual NoCo Hemp Expo in Denver that the fledgling but expanding industry is in a similar position as the natural products industry was about three decades ago. That’s when Congress passed the Dietary Supplement Health and Education Act of 1994, providing a path forward for businesses.

The 2018 federal farm bill legalized the production of hemp, removing it from the list of controlled substances and placing it under the Food and Drug

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