Game on: The race for CBD market share

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America is going coo-coo for CBD oil and the race is on for CBD brands aspiring to establish top-of-mind awareness and industry dominance. Both cannabis giants and the smaller underdogs are clamoring to get as far ahead of the pack as early in the “Green Rush” as possible.

Derived from hemp, marijuana’s non-intoxicating cousin, CBD provides medicinal benefits without the high that comes from THC. Hemp CBD is one of the fastest-growing markets in a generation with sales projected to reach into the billions. The Hemp Business Journal has predicted that the market for CBD will grow from $390 million in 2018 to approximately $1.3 billion by 2022.

One of the most notable characteristics of the CBD market is that CBD-infused products constitute one of the widest arrays of products of any herbal supplement. CBD can now be found in tinctures and CBD oils, candies, vape

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