It’s in coffee, cocktails, and dog treats — and now it’s at the gym. Fitness studios are peddling CBD products as a way for gym members to alleviate sore muscles after an intense workout.
SoulCycle SLCY, +0.00% last week started selling a $60 CBD lotion by Los Angeles–based Lord Jones, a purveyor of hemp-derived CBD products, in all 85 of its U.S. studios and on its website. Sample sizes of the lotion, said to help with inflammation, will also be available inside studios for riders to try for free.
The High CBD Formula Body Lotion contains 100 mg of CBD per 1.7-ounce bottle. Each pump dispenses 2 mg of CBD extract derived from hemp harvested in the U.S., and contains no THC, according to a description on the Lord Jones website. SoulCycle did not immediately return a request for comment about the partnership.
CBD, or cannabidiol, is derived from marijuana plants, but, because it doesn’t contain THC, it doesn’t make users high. Aside from its purported relaxing