The fine jewelry industry has gone to pot.
In late January, Lucia Silvestri, creative director of Bulgari, attended the 2019 Town & Country Jewelry Awards in New York wearing a $320,000 bib-style necklace of gold cannabis leaves encrusted with diamonds and rubies. A week later, in Los Angeles, she donned a sister necklace in yellow gold, this one adorned with diamond medallions bearing cutouts of the same distinctive leaf.
At first glance, the spiky silhouette of Ms. Silvestri’s Happy Leaves necklaces — part of Bulgari’s 2018 Wild Pop range, named collection of the year by Town & Country — might look like an innocent reference to Mother Nature. But to anyone with a passing familiarity with marijuana, there was no mistaking her message.