SodaStream’s Birnbaum invests in Israel-based cannabis tech firm Seedo


Daniel Birnbaum, the CEO of fizzy water maker SodaStream, has invested NIS 2 million ($553,000) in the Israeli cannabis firm Seedo Corp., which has developed an app to help users grow plants at home. In December, PepsiCo completed the acquisition of SodaStream, for $3.2 billion.

Seedo, whose shares have been traded over the counter in the US since the end of 2018, has created a fridge-like home lab equipped with sensors, a camera and other smart technologies, along with the app, to keep tabs on the plants’ progress, from seeds to drying stage.

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