Cannabis Marketing: A Cool Lifestyle?

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Cannabis, now legalised in many countries and widely available to purchase, has attached to it its own distinctive lifestyle. Since its legalisation in many US states, YouTube has particularly become  host to many a cool cannabis vlogger. All this raises the question of what kind of lifestyle we want for the drug of cannabis – if it is to be legalised. Do we restrict it in the way we have tobacco and alcohol, or do we let it run free, and embrace its relaxed perception?

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