Classing Up Cannabis: The Science Behind Naming Your Canna-Brand


What’s in a name? Cannabis called by any other name would smell just as dank, but that doesn’t mean it wouldn’t have any effect on how we perceive it. Names are important. We use names to distinguish objects and people—even brands. A great name can fill us with confidence and desire, and even make us more likely to purchase a product. A bad name, on the other hand, can completely turn us off from something that we may actually enjoy.

That’s why it’s essential for every canna-business to put thought and care into what they name their cannabis brand. When the industry was primarily underground, it didn’t matter if a strain was called Bigfoot Stank, or something equally ridiculous. But in a world where cannabis consumers are becoming increasingly savvier, it’s paramount that your branding evolves with the market.

Along with packaging, a brand’s name has a significant effect on how it’s perceived and who the target audience is. In fact, there’s a science to brand names, and

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