This Cannabis Company’s First 6-Figure Order Came Through Instagram

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Share Papa & Barkley, a California-based cannabis company, is challenging the notion of traditional retail. The company, which includes celebrities and athletes in its customer base, had its first six-figure sale via Instagram. At the recent Brandweek: Challenger Brands event, Papa & Barkley CMO Kimberly Dillon talked about what works and what doesn’t, as the company seeks to normalize the once illicit, increasingly legal plant.

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