Inside Winkin’ Sun Hemp Company in downtown Wheeling, West Virginia, store owner Doug Flight tries to position himself in front of a camera crew. His experience with growing and selling hemp spans years. But memorizing lines for what he says could be the first hemp TV commercial in the state is another issue. “I know, I grow,” Flight says to the camera. “Is that it?” Flight asked. “It’s ‘I know because I grow,’” someone with the camera crew said back.