One of the largest US marijuana companies scooped up a fashion-forward brand known as the ‘Hermes of Marijuana’ in the latest pot M&A deal

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Green Thumb Industries, a publicly traded chain of marijuana retailers, scooped up Beboe, a California brand known as the ‘Hermes of Marijuana.’ It’s a bid to capture market share in one of the fastest-growing categories of marijuana consumers: women. Green Thumb Industries, one of the largest publicly traded US marijuana companies, has entered into an agreement to acquire Beboe, a luxury marijuana brand geared towards upscale consumers.

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