Dan Bilzerian’s Weed Company Is Keeping Sexist Cannabis Ads Alive


Women in the industry aren’t happy about the overly sexualized billboards from Ignite, which they say don’t reflect where cannabis culture is heading.

Drivers on Santa Monica Boulevard in East Hollywood were recently greeted by an advertisement plastered over the side of a building: On it, a towering blonde woman in her underwear is kneeling to feed a goat, next to the slogan “Nice Grass.” A pun intended on many levels, this campaign is for the Ignite Cannabis Company, officially launched last year by Instagram celebrity and entrepreneur Dan Bilzerian.

Best known for posing with guns and half-naked women, Bilzerian has nearly 26 million Instagram followers, a measure of fame he’s …

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