Pot of gold: Brewers are racing to make weed as easy to drink as beer

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People who drink alcohol typically learn the hard way how much is too much – usually in their teens or early 20s. As adults, they’re not interested in learning the same hard-knocks lesson about cannabis. This is the challenge for an industry seeking to win over new or inexperienced users as legalisation spreads through North America and around the world.

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