Exclusive: Hollywood’s Favorite Luxury Cannabis Brand Is Getting Acquired


Say hello to Beboe 2.0. The New York Times coined the Los Angeles-based cannabis brand as “the Hermès of Marijuana” in 2017 and with yesterday’s acquisition announcement from Green Thumb Industries (GTI), Beboe is about to set the standard for luxury cannabis nationwide.

GTI signed a definitive agreement to acquire the vertically integrated For Success Holding Company, co-founded by Scott Campbell and Clement Kwan in 2014. Three years later, Beboe was born as its first lifestyle suite of branded cannabis products.

Beboe was created in honor of and named after Campbell’s grandmother, Bernice (Be Boe), who baked pot brownies well …

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