Medical cannabis Last week I joined my husband at the Davos World Economic Forum where he was invited to speak about his company. Something new happened there. New for the World Economic Forum. And new for Israel. Amid the famous faces and world-renowned companies who set up shop in the snow-covered Swiss town, a newcomer quietly opened its doors on 64 Promenade Road (the main street for the World Economic Forum) nestled between the Nasdaq house and Ukrainian house.