Thumping, playful club music and darting green lasers straight out of The Matrix greet visitors entering the studio space in Downtown Manhattan where Sundae School , a cannabis lifestyle brand, is showing their Fall/Winter 2019 collection as part of New York Fashion Week: Men’s . The wall behind the runway is set up to look like a computer screen in a government lab. One tab displays a timer ominously counting down the seconds until the show starts.