Information is everything to Jim MacRae. He looks at Washington’s cannabis industry entirely by the numbers, and uses this data to help stores, growers, and even the public. He’s also using his research to raise the alarm about what he sees as a lack of consumer safety and transparency. “Right now the lack of traceability is the major issue in our marketplace,” MacRae said. Washington’s initial commitment to better traceability drew MacRae to work in this state.