This Year’s Big Game May Be the Last Cannabis-Free Broadcast


As the last remaining available slots get snapped up for commercials during this year’s Big Game, broadcaster CBS turned away a potential suitor from the legal marijuana space. Despite the broadcaster’s refusal, there’s been enough progress in the legalization of cannabis for multi-state operators in the U.S. to potentially try again and for years to come; a group that includes Harvest Health & Recreation Inc. (CSE:HARV) (OTC: HTHHF), Curaleaf Holdings, Inc. (OTC: CURLF)(CSE:CURA), MedMen Enterprises Inc. (CSE:MMEN) (OTC: MMNFF), Acreage Holdings Inc. (CSE:ACRG) (OTC: ACRGF), and Green Thumb Industries (CSE:GTII) (OTC: GTBIF).

While the Big Game snub may have dissuaded companies from trying again this year, the sector is finding new and creative ways to market their wares through popular channels. Despite CBS turning down Acreage Holdings Inc. (CSE:ACRG) (OTC: ACRGF) for an advertising slot during the Feb. 3 game, future cannabis commercials seem …

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